SoShaBlog

Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of peopl

Full recording with partners from ECDA and Tono Latino to explore why Whatsapp matters for mobilization. When most organizers think about social media strategy, they focus on the platforms where people post and followers consume. But one of the most powerful tools for organic sharing isn’t a traditional “social” platform — it’s WhatsApp, the messaging app that billions use every day. At SoSha, we focus on organic social media: the real, human-to-human messages that spread thr