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Recap: Combining Social Media Amplification & User-Generated Content to Build Trust and Drive Action
On July 30 we hosted a webinar with LPS Campaigns and the Center for Digital Strategy exploring how organizations are putting this UGC strategy into practice.
Watch the recording for campaign examples and practical tips from our speakers.
SoSha Staff
2 min read
#HowSportsShapedMe: How Lambda Legal is Powering Advocacy Through Community Stories
Lambda Legal and RALLY are leveraging the power of user-generated content to protect the right to play sports. Discover how supporters are sharing their photos and videos to show how sports shape who we are.
SoSha Staff
1 min read
What is Social Media Amplification: The Unlocked Power of your Community
Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of peopl
SoSha Staff
5 min read
Social Amplification in Europe: Building Predictable Growth Without Ads
With the EU’s TTPA regulation in place, Meta and Google have tightened restrictions on political ads, significantly reducing scale. Paid acquisition is no longer a reliable growth channel for political organizations in Europe. This article was originally written by Areti Livanos for Partisan. Read the original article here. The shift is forcing a change in how organizations acquire petition signatures, new emails, and volunteers. When paid reach is limited, acquisition depen
SoSha Staff
5 min read
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