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Creating and sharing content on social media made easy.
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#HowSportsShapedMe: How Lambda Legal is Powering Advocacy Through Community Stories
Lambda Legal and RALLY are leveraging the power of user-generated content to protect the right to play sports. Discover how supporters are sharing their photos and videos to show how sports shape who we are.
SoSha Staff
1 min read
What is Social Media Amplification: The Unlocked Power of your Community
Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of peopl
SoSha Staff
5 min read
Reaching beyond your list: How supporter sharing drives campaign growth
On May 19, we hosted a conversation with Red Wine & Blue and Moms Clean Air Force about how organizations can grow beyond the people already on their lists. Watch the full recording for the insights. Key Takeaways Your Existing Supporters Are an Underused Acquisition Channel When teams talk about reaching beyond their list, the answer is not always a bigger paid budget or a brand-new strategy. Many organizations already have a powerful growth channel in front of them: the peo
SoSha Staff
2 min read
How Planned Parenthood Shows People What’s at Stake
Planned Parenthood Action Fund offers a strong example of how to build a toolkit that helps supporters speak clearly and confidently about the issues that matter most. Each post lays out what is at stake when politicians try to block access to essential health care, including care provided at Planned Parenthood health centers. What stands out most is the copy – strong, concise stats that help supporters share credible information and have more informed conversations online a
SoSha Staff
1 min read
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