<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[SoSha]]></title><description><![CDATA[SoSha is a platform that helps large numbers of people to easily compose social media posts around a common theme in their own words]]></description><link>https://www.sosha.live/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 18 Aug 2026 18:58:45 GMT</lastBuildDate><atom:link href="https://www.sosha.live/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Recap: Combining Social Media Amplification &#38; User-Generated Content to Build Trust and Drive Action]]></title><description><![CDATA[On July 30 we hosted a webinar with LPS Campaigns and the Center for Digital Strategy exploring how organizations are putting this UGC strategy into practice. 



Watch the recording for campaign examples and practical tips from our speakers. ]]></description><link>https://www.sosha.live/post/recap-combining-social-media-amplification-user-generated-content-to-build-trust-and-drive-action</link><guid isPermaLink="false">6a6b7882cedecef173abca5f</guid><category><![CDATA[Best Practices]]></category><pubDate>Fri, 31 Jul 2026 10:29:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_3f6a95506c2a4f0ca9eb585a7da19088~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[What is Social Media Amplification: The Unlocked Power of your Community]]></title><description><![CDATA[Paid media is getting more expensive. Institutional trust is getting harder to earn. As a result, today's communications teams face a challenge: how do you reach people when attention is fragmented and trust no longer flows from organizations alone? According to the global Edelman Trust Barometer, 70% of people are now hesitant or unwilling to trust an organization that feels distant from them. On the other hand, trust has returned to everyday relationships: over 60% of people say they deeply...]]></description><link>https://www.sosha.live/post/what-is-social-media-amplification-the-unlocked-power-of-your-community</link><guid isPermaLink="false">6a44f4ff69b2dfbbf12e1d3e</guid><pubDate>Wed, 01 Jul 2026 12:18:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_ebe5424881a4445eaf81673e840aa48a~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Social Amplification in Europe: Building Predictable Growth Without Ads]]></title><description><![CDATA[With the EU’s TTPA regulation in place, Meta and Google have tightened restrictions on political ads, significantly reducing scale. Paid acquisition is no longer a reliable growth channel for political organizations in Europe.  This article was originally written by Areti Livanos for Partisan. Read the original article here. The shift is forcing a change in how organizations acquire petition signatures, new emails, and volunteers. When paid reach is limited, acquisition depends more on...]]></description><link>https://www.sosha.live/post/organic-social-amplification-for-acquisition-building-predictable-growth-without-ads</link><guid isPermaLink="false">6a108e0a0efc8f1038e11922</guid><category><![CDATA[SoSha Insights]]></category><pubDate>Thu, 28 May 2026 13:04:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_03ca239722754fababb5a83445a8c509~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Social Media Amplification Turns Supporter Action Into Acquisition]]></title><description><![CDATA[Executive Summary:  Social media amplification helps teams reach new audiences by equipping supporters with ready-to-share content they can post or send through their own networks. This strategy works best for organizations with an activated community and clear advocacy moments, such as petition signatures, event registrations, voter guides, or contacting elected officials. Red Wine &#38; Blue shows how supporter sharing can become a measurable acquisition channel. From January to May 2026, their...]]></description><link>https://www.sosha.live/post/how-social-media-amplification-turns-supporter-action-into-acquisition</link><guid isPermaLink="false">6a01ebbc160bfc81f64fc97a</guid><category><![CDATA[Best Practices]]></category><category><![CDATA[SoSha Insights]]></category><pubDate>Tue, 12 May 2026 11:29:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_98e931d2364d420c8077af1a836181e9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Turning Event Promotion Into a Measurable Amplification Program]]></title><description><![CDATA[How Biocom Activated Speakers, Sponsors, and Attendees at Scale Event managers have to balance speakers, sponsors, logistics, and last-minute changes, leaving little time for complicated promotion plans. Instead of building elaborate campaigns, activating word of mouth through structured social media amplification  is both highly effective and surprisingly simple to set up. For Biocom , it became a coordinated, measurable system that empowered speakers, sponsors, and attendees to extend the...]]></description><link>https://www.sosha.live/post/turning-event-promotion-into-a-measurable-amplification-program</link><guid isPermaLink="false">69dcb7a9865bddf7031c9340</guid><category><![CDATA[Best Practices]]></category><category><![CDATA[SoSha Insights]]></category><pubDate>Tue, 14 Apr 2026 11:26:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_8c44c77360c74e61b0ef96d2560d3b49~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[#HowSportsShapedMe: How Lambda Legal is Powering Advocacy Through Community Stories]]></title><description><![CDATA[Lambda Legal and RALLY are leveraging the power of user-generated content to protect the right to play sports. Discover how supporters are sharing their photos and videos to show how sports shape who we are. ]]></description><link>https://www.sosha.live/post/howsportsshapedme-how-lambda-legal-is-powering-advocacy-through-community-stories</link><guid isPermaLink="false">6a4b903f7c5b0e03a303fc71</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Mon, 06 Jul 2026 12:02:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_86af78f71dd244b3b5e48449427307a9~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Social Media Toolkits are now live in the Empower App]]></title><description><![CDATA[Through a new integration with SoSha, Empower Project is bringing Social Media Toolkits directly into the Empower App to provide organizers a new way to turn supporter networks into measurable digital reach. The new feature adds social media amplification to the workflows already used by more than 1,500 organizations nationwide through Empower. With Social Media Toolkits, organizations can give supporters, volunteers, organizers, and community members ready-to-share content they can then...]]></description><link>https://www.sosha.live/post/social-media-toolkits-are-now-live-in-the-empower-app</link><guid isPermaLink="false">6a18234669f69d4475abe14e</guid><category><![CDATA[News + Updates]]></category><pubDate>Thu, 28 May 2026 11:34:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_a31a1a1e71ea46e1b6d108f9aa785a48~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Ready-Made Posts Motivate People From Their Inbox]]></title><description><![CDATA[This week we’re spotlighting Protect My Public Media! On June 4, local public media stations, partners, and advocates will come together for Protect My Public Media Day, a national day of action and awareness to show why local stations are worth protecting and call for restored federal funding.   To help supporters take action, their team is launching social amplification toolkits on their website and embedding posts directly in emails to drive outreach to Congress. This makes it easier for...]]></description><link>https://www.sosha.live/post/how-ready-made-posts-motivate-people-from-their-inbox</link><guid isPermaLink="false">6a0f1f158fa816dacc7bee10</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Fri, 22 May 2026 16:59:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_5796e5f9fc3941ac86bf88e5d430471b~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Reaching beyond your list: How supporter sharing drives campaign growth]]></title><description><![CDATA[On May 19, we hosted a conversation with Red Wine &#38; Blue and Moms Clean Air Force about how organizations can grow beyond the people already on their lists. Watch the full recording for the insights. Key Takeaways Your Existing Supporters Are an Underused Acquisition Channel When teams talk about reaching beyond their list, the answer is not always a bigger paid budget or a brand-new strategy. Many organizations already have a powerful growth channel in front of them: the people who have...]]></description><link>https://www.sosha.live/post/reaching-beyond-your-list-how-supporter-sharing-drives-campaign-growth</link><guid isPermaLink="false">6a0c637f4e91908f615058d5</guid><category><![CDATA[SoSha Insights]]></category><category><![CDATA[SoSha Fundamentals]]></category><pubDate>Tue, 19 May 2026 13:47:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_cf7e618fde5b4089836ae1b37a6e11a1~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Powerful Storytelling Strengthens Social Media Amplification]]></title><description><![CDATA[Letters from Dilley website site shares moving letters and drawings from children held at the ICE detention center in Dilley, Texas, giving visitors a powerful reminder of the families affected.  After people read the stories, the embedded SoSha toolkit offers a simple way to respond in the moment and share the message with their own circles. It’s a thoughtful example of how clear storytelling and an easy next step can turn awareness into action.]]></description><link>https://www.sosha.live/post/how-powerful-storytelling-strengthens-social-media-amplification</link><guid isPermaLink="false">6a05d593590248d168bc075f</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Thu, 14 May 2026 14:08:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_f4e2bc79cdac46eeb2621c3ced4f07c6~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Fonds Finanz Used UGC to Drive Event Registration with SoSha]]></title><description><![CDATA[Ahead of a major trade show, Fonds Finanz used SoSha to make event promotion feel more personal with user-generated content.  Through the toolkit, people could take a selfie or upload their own photo, and share a post that encouraged their networks to register too. It’s a great example of how UGC can help build momentum before an event by making promotion feel authentic and community-driven.]]></description><link>https://www.sosha.live/post/how-fonds-finanz-used-ugc-to-drive-event-registration-with-sosha</link><guid isPermaLink="false">6a05c86f6dde65796cef0a48</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Thu, 14 May 2026 13:24:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_8476e86b1e474550baf45df5d117fdad~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How Planned Parenthood Shows People What’s at Stake]]></title><description><![CDATA[Planned Parenthood Action Fund offers a strong example of how to build a toolkit  that helps supporters speak clearly and confidently about the issues that matter most. Each post lays out what is at stake when politicians try to block access to essential health care, including care provided at Planned Parenthood health centers. What stands out most is the copy – strong, concise stats that help supporters share credible information and have more informed conversations online about why...]]></description><link>https://www.sosha.live/post/how-planned-parenthood-shows-people-what-s-at-stake</link><guid isPermaLink="false">69e77775609e28a4f9efaf94</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Tue, 21 Apr 2026 13:25:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_a51adb49cd844c8aa069f19bcebb5c0a~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How to Use Employees to Amplify Milestones: Volunteers of America ]]></title><description><![CDATA[This week we’re highlighting Volunteers of America! They recently celebrated their 130th anniversary and marked the moment with a thoughtful toolkit  for their team to share.  Your team has untapped potential to be powerful advocates. For major milestones and announcements, equip them with a simple toolkit. It helps them feel included while amplifying your message beyond your own channels.]]></description><link>https://www.sosha.live/post/how-to-use-employees-to-amplify-milestones-volunteers-of-america</link><guid isPermaLink="false">69d788d089f9e676eca3a80f</guid><pubDate>Mon, 13 Apr 2026 09:28:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_6757ec45085b4fa2a5867c587d7022db~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Activate Social Media Amplification: Inside a No Kings Day UGC Campaign]]></title><description><![CDATA[Ahead of No Kings Day, Human Rights Campaign  built a great toolkit  with content optimized for each platform and a smart use of user-generated content so it’s easy for supporters to participate by taking and sharing their own photos. UGC makes a movement more personal by bringing real faces (&#38; voices) to the cause.]]></description><link>https://www.sosha.live/post/activate-social-media-amplification-inside-a-no-kings-day-ugc-campaign</link><guid isPermaLink="false">69d782633a3ee3bf1553713a</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Thu, 09 Apr 2026 11:05:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_3858d0de45be4a068bbb95dc9c3170aa~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[From Scrolling to Signatures: How NWF Inspires Real Action]]></title><description><![CDATA[National Wildlife Federation's Action Fund toolkit is a strong example of meeting supporters where they are. Each piece pairs a clear visual with a direct call to action, driving people to sign pledges and petitions. They also included platform-specific graphics that make content easy (and compelling) to share.]]></description><link>https://www.sosha.live/post/from-scrolling-to-signatures-how-nwf-inspires-real-action</link><guid isPermaLink="false">69c15117b9d5370ce323a88b</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Mon, 23 Mar 2026 14:43:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_92808318fe834329ba6b9207c5edac63~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Bridging Offline and Online: Modern Relational Organizing]]></title><description><![CDATA[Learn from our session with Empower Project and Innovation Ohio on how to do relational organizing in a time where people don't answer the phone or open doors. ]]></description><link>https://www.sosha.live/post/bridging-offline-and-online-modern-relational-organizing</link><guid isPermaLink="false">69bbfd170e7e4ab64754a489</guid><pubDate>Thu, 19 Mar 2026 16:06:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_45997ae1e51540da80be1f174129b6c5~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[How FORCE Activated Supporters for Cancer Awareness Month]]></title><description><![CDATA[This week we are spotlighting FORCE : Facing Our Risk of Cancer Empowered. With February as Cancer Awareness Month, they created a strong toolkit  for supporters to share resources on testing, risk management, and next steps. They also included a UGC action with a custom frame , an effective way to turn awareness into participation, especially for causes where personal stories and trusted networks can drive real impact.]]></description><link>https://www.sosha.live/post/how-force-activated-supporters-for-cancer-awareness-month</link><guid isPermaLink="false">69a95e7aa29c2f981477f48e</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Thu, 05 Mar 2026 10:59:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_fa3d95c35ace4c03a338c8adf53ecff2~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[User-Generated Content That Breaks Out of the Feed]]></title><description><![CDATA[This week we’re spotlighting MoveOn ! They launched a rapid-response mobile billboard campaign in South Dakota and DC to put pressure on lawmakers to defund ICE. In their outreach, they embedded a SoSha toolkit with the user-generated content feature  enabled, inviting supporters to upload selfies to show their support. The result: a mobile billboard with bold graphics featuring real people  behind the message. It’s a strong example of how user-generated content from SoSha can extend beyond...]]></description><link>https://www.sosha.live/post/user-generated-content-that-breaks-out-of-the-feed</link><guid isPermaLink="false">699839e54c11d313e89abc08</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Fri, 20 Feb 2026 10:45:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_adc60b1447eb49e58bf2bfeba43e3abf~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Small Personalization, Big Results: APTA’s Convention Amplification Strategy]]></title><description><![CDATA[SoSha toolkits make it simple for speakers to promote your event to the right audiences.  American Physical Therapy Association  hosted the largest physical therapy convention in the country February 12-14, 2026. In the lead up, APTA built a toolkit  designed for speakers to plug in their session title using  fill-in-the-blanks , then enabled  AI for Sharers  to generate a draft that felt unique to them instead of copy and paste. The result was a wave of posts from their convention speakers...]]></description><link>https://www.sosha.live/post/small-personalization-big-results-apta-s-convention-amplification-strategy</link><guid isPermaLink="false">699835d6aaa19748e329e756</guid><category><![CDATA[Toolkit Spotlight]]></category><pubDate>Fri, 20 Feb 2026 10:36:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_3b9d956c781f4a72880d498a3613939d~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item><item><title><![CDATA[Empower App Expands Relational Organizing with Built-In Social Media Amplification]]></title><description><![CDATA[Empower Project will build on SoSha’s infrastructure layer to bring advanced social sharing capabilities directly into the Empower App, offering organizers a new type of mobilization action. Empower Project builds programs and tools that help organizations activate communities through relational organizing, supporters reaching out to friends, family, and trusted networks to drive change. The Empower App is trusted by more than 1,500 organizations nationwide. With this new offering, organizers...]]></description><link>https://www.sosha.live/post/empower-app-expands-relational-organizing-with-built-in-social-media-amplification</link><guid isPermaLink="false">6992de82884976137da91a1c</guid><category><![CDATA[News + Updates]]></category><pubDate>Mon, 16 Feb 2026 09:14:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/90146b_a37021b5f5924abdb7b965395e7936d9~mv2.png/v1/fit/w_1000,h_800,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>SoSha Staff</dc:creator></item></channel></rss>